It was sponsored in part by Harris Teeter, and the focus was on "Big Data." So we had transaction data for about 50K purchases made in Charlotte at five stores in April. We took that and combined it with a bunch of census data, breaking Mecklenburg County down into 470 neighborhoods and figured out how to do some cool metrics with it. Like, if you wanted to know the average home value of people who buy sandwiches from the deli on Thursdays, I could do that. Or, say, I could tell you what percentage of people who buy beer at 1:00 in the morning at a certain store dropped out of High School.
-Zachary Shuford May 19, 2013